Collier Pickard
Software
With over 200 years of collective expertise, Collier Pickard stands at the forefront of guiding businesses through the CRM landscape. Specialising in CRM, Workflow, and Omnichannel Communications, they go beyond traditional consultancy.
Objectives
To provide an effective SDR function to the client in support of their Commercial Director. We aimed at delivering 2-3 highly qualified meetings per week.
Our Approach
We led with a two-step, educational email sequence designed to highlight the value Collier Pickard offers clients. Email communications were followed up with phone-based outreach.
Insights
There are a significant number of companies in the UK which are severely underleveraged in terms of using a proper CRM to support their commercial operations. This project required a lot of educating the market.
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