Objectives

Pipeline was engaged by FuelQ to be their customer onboarding partner, reaching out to both inbound enquiries and cold datasets. With a target conversion rate of 10%.

Our Approach

We focused heavily on phone-based outreach, making as many calls as possible on a daily basis in order to reach potential customers. FuelQ’s strong offering in terms of savings for drivers meant that we received an excellent reception in the marketplace.

Insights

The fuel card market is a competitive one, dominated by a couple of major players, having a strong USP and moving at pace to connect with customers is essential.