Objectives

With a small team and limited bandwidth for hiring and training new sales professionals, InReal sought our assistance to enhance its pipeline of potential tenants.

Our Approach

Pipeline optimised InReal's outreach strategy, focusing on lead generation for businesses in need of flexible office spaces. We re-engaged cold leads by filtering through existing data and reaching out to relevant businesses about their upcoming office space needs. Given the competitive London real estate market, InReal required maximum output from our efforts. We successfully generated an average of one new qualified opportunity per day, including one that became their largest deal to date.

Insights

This project underscored the value of experience in the real estate industry. We gained insights into the London market, learning that timing is critical—offering office space solutions when companies are considering expansion significantly enhanced our outreach effectiveness. Additionally, we undertook substantial work to tidy up the client’s CRM, clean datasets, and streamline sales processes.