Pipeline was contracted by Lifesaver Power to conduct a sales campaign focused on expanding into new sectors. Lifesaver provides vending machines which distribute mobile phone charging packs and has typically been a service only used at events. The client’s leadership wanted to expand the offering, on a more permanent basis, into hospitals, shopping malls, casinos, airports and train stations.

With no specific sales process and in many cases no clear decision maker, the Pipeline team had to conduct extensive research, contact data generation and trial & error approaches to establish the size and appetite of the potential market for Lifesaver to move into.

By working with Pipeline, Lifesaver was able to extract substantial market insight, and leverage highly trained sales personnel on a flexible basis, without having to take on any HR risk or invest time in training, managing and overseeing new recruits. Ultimately, the areas the client wished to move into were not viable, and the client expressed huge value in being able to garner this knowledge without distracting existing team members or having to undergo the time, risk and cost associated with hiring additional full-time staff.