Lifesaver Power
Computers and Electronics Manufacturing
Lifesaver sells and rents power banks across events and venues around the globe. A circular portable phone charging service to reduce battery waste.
How it works?
1. Buy or Rent: The user pays a deposit + rental fee for a Lifesaver.
2. Swap: Users swap for a full Lifesaver free of charge from a person or machine.
3. Return: The user can keep Lifesaver or return it for a deposit.
Objectives
Lifesaver tasked Pipeline to find a placement for his power bank vending machines in different sectors. Although placing the vending machines is free, they require electricity. They also had to be placed in high-foot-traffic areas.
Our Approach
Pipeline was able to communicate with certain industries after extensive research, we discovered that there are many competitors similar to Lifesaver.
- 75 + calls per day
- 100 emails sent per day
- 150 LinkedIn outreach per week
Insights
Ultimately, the areas the client wished to move into were not viable, and the client expressed huge value in being able to garner this knowledge without distracting existing team members or having to undergo the time, risk and cost associated with hiring additional full-time staff.
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