Objectives

SilverNet Wireless aimed to create a direct sales channel, moving away from reliance on traditional distribution partnerships. The goal was to expand networking channels and facilitate introductions that would lead to successful deal closures in Ireland, the UK, the UAE, and the USA.

Our Approach

Pipeline was engaged to reach out to potential customers and distributors, build rapport, and set up meetings to foster partnerships and enhance direct sales capabilities.

Results

Successfully connected with South African distributors and network channels, securing meetings and forming partnerships across Europe and beyond. The project is ongoing and has already yielded significant progress.

Key metrics include the number of meetings secured with potential partners, the growth of direct sales inquiries, and the establishment of new distributor relationships across targeted regions.

Insights

Throughout the project, Pipeline gained insights into effective channels for different geographies, learning about the varying market dynamics and hierarchical structures. This knowledge will inform future strategies for outreach and partnership development.