Traditional sales methods, where in-house teams undertake all the processes, are gradually becoming inefficient and costly. This is where Sales-as-a-Service comes in; this model allows certain aspects of the sales function to be subcontracted to specialised sales solutions providers like Pipeline Professional Services.
Our team has put together the top 7 reasons why Sales-as-a-Service is a game-changer for B2B companies.
1. Access to specialised expertise
It is easy to get lost in B2B sales, as many risks are involved when dealing with sales and salespeople. One of those risks is hiring someone who is not skilled and lacks adaptability. Sales-as-a-Service provides experienced executives who are trained and familiar with B2B sales and can help with various parts of the sales process.
For instance, Pipeline’s Sales-as-a-Service package includes discovery, lead nurturing, a full sales cycle, and an account manager. This means B2B companies can increase their chances of closing deals and developing stronger relationships with prospects. Our offering allows companies to engage with industry-specific sales expertise without the associated costs of building an expert from scratch or the delays that come with recruitment.
2. Cost efficiency and scalability
Creating an internal sales team is costly as it involves on-site training, salaries, overheads, and other employee benefits, such as insurance. When business demand fluctuates, companies may either have a sales team that is not fully functional or have to make do with a lack of salespeople during the peak seasons.
With Sales-as-a-Service, the sales team can be increased or decreased according to the business’s needs while only paying for what is needed. Pipeline provides the infrastructure and takes care of all the expenses associated with having a sales team, allowing businesses to concentrate on their primary activities and manage their resources more productively.
3. Reduced HR burden and risks
One of the major advantages of Sales-as-a-Service is that it eliminates the HR challenges associated with maintaining an internal sales team. Another noteworthy advantage is that it does not pose HR risks when developing an in-house sales team. Salespeople must be recruited, trained, and supervised, which is a time-consuming and resource-intensive process for the human resource department.
B2B companies can outsource some of the key aspects of the sales process and free up resources that would otherwise be used to manage other resources. This model allows companies to get trained and competent professionals without the burden of administrative aspects, which is quite beneficial for companies as it helps smoothen the integration of the professionals into their workflows.
4. Data-driven sales strategies
The selling process in the modern world is increasingly based on numbers, and companies use metrics to set leads, monitor communication, and evaluate results. Sales as a Service is usually well stocked with state-of-the-art sales technology to help companies make the right decisions based on real-time data.
At Pipeline, CRM management, data cleaning, and analysis tools are applied to optimise and personalise prospects’ approaches. This allows for increased deal efficiency and the detection of new prospects among existing customers. For B2B companies, this means better efficiency and a better return on investment.
5. Shortened sales cycles
A common problem for B2B sales is that the sales cycles are pretty long. Leads, qualifications, and closure can take months. Sales-as-a-Service helps by adopting effective and timely lead qualification and outreach strategies.
When outsourcing these types of tasks, B2B companies can be assured that only the most promising leads are engaged, minimising the time spent on unproductive leads. This reduces the time taken for the sales process and increases the overall conversion rates.
6. Enhanced flexibility in target markets
It is equally important for B2B companies to have a wide range of target markets, which may be hard for in-house teams to manage. Companies can target new territories without investing in growing the internal team.
This sales model also helps service providers to be versatile and answer the needs of different industries and market segments with other sales strategies. For instance, Pipeline conducts market analysis to identify the specificities of each sector and adjust the approach accordingly. This is especially useful to B2B companies who want to tap into new business opportunities without overstretching their capacity.
7. Improved customer experience
Prospects want top-notch service and quick responses; the deal may be lost if these expectations are not met. Sales-as-a-Service providers use a proactive sales approach to make sure that leads are converted and potential customers are engaged throughout the sales process.
Having distinct sales teams solely responsible for outreach, follow-ups, and relationship building makes every touchpoint meaningful. For B2B companies, this is crucial for building trust and developing lasting relationships with clients.
Open More Doors With Sales-as-a-Service
Sales-as-a-Service is revolutionising the sales functions of B2B companies. It provides specialised knowledge, is cost-effective, and can be scaled up or down. It also lightens the burden of HR and uses data to its advantage, which allows businesses to compete in the current climate. It is also important because it allows companies to enter new markets and improve customer service.
If your company is looking for a practical approach to increasing the efficiency of sales activities and overall business development, it is time to consider Sales-as-a-Service. This approach can open more doors to more fruitful opportunities.