by Patrick Lewis | Jan 28, 2025 | Blog
Traditional sales methods, where in-house teams undertake all the processes, are gradually becoming inefficient and costly. This is where Sales-as-a-Service comes in; this model allows certain aspects of the sales function to be subcontracted to specialised sales...
by Patrick Lewis | Jan 9, 2025 | Blog
Remember that post-COVID boom we were all promised? The line went something like this “Once the virus has been defeated, the economy will reopen and businesses will come out blinking into the sunlight, to be met by a roaring hurricane of demand.” That may have been...
by Patrick Lewis | Oct 15, 2024 | Blog
Maintaining data hygiene will always be essential for maximising lead generation efforts. Unkempt data depletes valuable resources and will consequently impact conversion rates adversely. Focusing on data hygiene can boost conversion rates and sales effectiveness...
by Patrick Lewis | Oct 8, 2024 | Blog
In the era of technology and online presence, companies are becoming more and more dependent on aligning their sales tactics with their content marketing efforts. Historically these two divisions have worked independently; sales concentrated on finalising transactions...
by Patrick Lewis | Sep 27, 2024 | Blog
With decreasing attention spans and constant connectivity everywhere you look, sending cold emails has transformed from a mere numbers game to a thoughtful strategy that requires finesse and skill. Simply blasting out messages and crossing your fingers for a response...
