Let’s Talk About The Sales Talent Crisis

Let’s Talk About The Sales Talent Crisis

Remember that post-COVID boom we were all promised? The line went something like this “Once the virus has been defeated, the economy will reopen and businesses will come out blinking into the sunlight, to be met by a roaring hurricane of demand.” That may have been...
Are You Maintaining (Good) Data Hygiene?

Are You Maintaining (Good) Data Hygiene?

Maintaining data hygiene will always be essential for maximising lead generation efforts. Unkempt data depletes valuable resources and will consequently impact conversion rates adversely. Focusing on data hygiene can boost conversion rates and sales effectiveness...